oa Communicare : Journal for Communication Sciences in Southern Africa - Betekenis en betekeniskonstruksie in beeldkommunikasie

Volume 4, Issue 1
  • ISSN : 0259-0069



In this article the author deals with certain arguments by the art philosopher historian Ernst Gombrich on the perception of images. The central argument is that the human being does not perceive (look at) reality with an innocent eye, but his outlook on life, cultural background and ideological beliefs ""colour"" his perception and interpretation of images. In the second part of the article he formulates a model which can be used in empirical research to determine the meaning which a respondent attaches to an image (images), as well as that which influences the final interpretation he makes. This model is based on an underlying observational strategy and a search for and selection of sources of meaning.

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