oa Communicare : Journal for Communication Sciences in Southern Africa - Cybernetics, semiotics and meaning in the cinema
This paper builds on Gene Youngblood's use of cybernetic theory in film analysis. It combines the cybernetic method with Peircian-derived semiotics In an attempt to derive a meta-theory of social process and film textual structure. An attempt is made to resolve the more deterministic elements of Youngblood's theory, developing a more probabilstic approach. The paper ends with some conjecture on how the cybersemiotic theory developed can be combined with Lacanian psychoanalysis and Marxist approaches developed by the scholars contributing to the British journal Screen.
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