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oa Communicare : Journal for Communication Sciences in Southern Africa - Die laaste woord : waar Kommunikasieleer die bal misslaan

 

Abstract

In this bold and outspoken article, the author asks whether communication scientists do not place too much emphasis on applied research which is only meaningful to a handful of specific marketers, advertisers, journalists, etc, whilst neglecting to use their research skills to solve more important communication crises in the here-and now South African situation...

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/content/comcare/4/1/AJA02590069_114
1985-01-01
2016-12-06
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