oa Communicare : Journal for Communication Sciences in Southern Africa - Die laaste woord : waar Kommunikasieleer die bal misslaan

Volume 4, Issue 1
  • ISSN : 0259-0069



In this bold and outspoken article, the author asks whether communication scientists do not place too much emphasis on applied research which is only meaningful to a handful of specific marketers, advertisers, journalists, etc, whilst neglecting to use their research skills to solve more important communication crises in the here-and now South African situation...

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