oa Communicare : Journal for Communication Sciences in Southern Africa - Die laaste woord : waar Kommunikasieleer die bal misslaan



In this bold and outspoken article, the author asks whether communication scientists do not place too much emphasis on applied research which is only meaningful to a handful of specific marketers, advertisers, journalists, etc, whilst neglecting to use their research skills to solve more important communication crises in the here-and now South African situation...


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error