oa Communicare : Journal for Communication Sciences in Southern Africa - On the imbalance of international communications: an analysis, a review, and some solutions

Volume 4, Issue 2
  • ISSN : 0259-0069



International communication today is typified by the southern flow of information, from the northern hemisphere to the southern hemisphere, dominated by the developed nations in information gathering and dissemination, and Intensified by technological advances in communication in the last two decades. The Incessant cries of ""cultural imperialism,"" "" cultural domination,"" and ""cultural invasion"" echoing from Africa, Asia, the Middle East, and Latin America have precipitated a rigid control of communication in many developing countries. The imbalance of communication flow, castigated, and denounced by every developing country, is considered to be the source of all evils, ranging from the failure of politico-economical policies and erosion of social norms and values to street crimes and prostitution; nevertheless, the verdict is still not yet in. This study attempts to illustrate the fundamental problems, to explore the consequences of communication imbalance, and to examine communication dysfunctions In order to provide a set of solutions specifically addressed to the elimination or the reduction of the detrimental effects of communication dysfunctions. In the meantime, evidence is provided to substantiate the contention that communication imbalance can be eventually corrected, not by control but by allowing the free flow of all types of communications. Japan is a typical example: she absorbed the best and discarded the disharmonious features of Chinese and Western civilizations. Further attempts are also made to examine the inherent, natural immunity of cultures against alien concepts and practices. The conclusion is aimed at the battle cries of �cultural imperialism"": much ado about nothing.

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