oa Communicare : Journal for Communication Sciences in Southern Africa - The last word: a communication strategy for speeding up the process of reform in South Africa



Whilst there seems to be a strong commitment by the government to reform the socio-political system, the basic task to market this reform policy to a most diverse electorate still remains at hand. Although �reform"" may be a somewhat more esoteric and crucial product than soap powder or fast foods, it is no less real. And the marketing principles which apply are no different...


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