oa Communicare : Journal for Communication Sciences in Southern Africa - The last word: a communication strategy for speeding up the process of reform in South Africa
|Article Title||The last word: a communication strategy for speeding up the process of reform in South Africa|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 Grey group|
|Publication Date||Jan 1985|
|Pages||77 - 79|
|Keyword(s)||Communication, Reform, Socio-political system, South Africa and Strategy|
Whilst there seems to be a strong commitment by the government to reform the socio-political system, the basic task to market this reform policy to a most diverse electorate still remains at hand. Although ï¿½reform"" may be a somewhat more esoteric and crucial product than soap powder or fast foods, it is no less real. And the marketing principles which apply are no different...
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