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- Communicare : Journal for Communication Sciences in Southern Africa
- OA African Journal Archive
- Volume 5, Issue 1, 1986
Communicare : Journal for Communication Sciences in Southern Africa - Volume 5, Issue 1, 1986
Volumes & issues
Volume 5, Issue 1, 1986
Author Donald F. RobertsSource: Communicare : Journal for Communication Sciences in Southern Africa 5, pp 4 –11 (1986)More Less
Communication is a social process, the goal of which is, to enable people to share meaning and. hopefully, understanding. Thus, any change, revolutionary or evolutionary, in communication technology is interesting only insofar it affects the social exchange of meaning. The paper suggest that we are witnessing not a revolution, but the leading edge of an evolution. It seems to be a process of supplementation in which the new technologies operate in concert with the old.
Author P.J. VorsterSource: Communicare : Journal for Communication Sciences in Southern Africa 5, pp 12 –28 (1986)More Less
As voters have become used to the sophisticated presentation of messages in other spheres, they expect a similar sophistication in political communication. This has opened the way for political advertising in addition to traditional modes of political communication. This paper examines political advertising in South Africa. It looks at political advertising in the Referendum '83 campaign, the communications disaster generally known as Rubicon 1 and the new approach for Rubicon II. It proposes the utilisation of professionals in the communications field to assist in the formulation of a national communications policy to promote more open and more effective government communication.
Author P J. MullerSource: Communicare : Journal for Communication Sciences in Southern Africa 5, pp 29 –33 (1986)More Less
Guerrilla action is inherently political, and its main weapon is not bullets, but publicity. Terror is simply a callous continuation of this theme of embarrassment through bad publicity. One of the goals of terror is to receive maximum publicity for the activities of a political group. Because the intent of terror is to generate maximum publicity from it, it puts the authorities, the security forces and the media before a painful dilemma: when acts of terrorism are purposefully being suppressed, it causes unrest and unease within a democratic society. The media are continually struggling with this problem. How do you maintain credibility without contributing to symbolic and Instrumental violence?
Die krisis van die dagbladpers: 'n ontleding van bepaalde faktore wat die hedendaagse dagblad beinvloedSource: Communicare : Journal for Communication Sciences in Southern Africa 5, pp 34 –42 (1986)More Less
The daily press in several Western Countries is subjected to certain market, psychological and economic inspired changes that threaten its very existence. This study atï¿½attempts to analyse the crisis facing the present daily press, with a more pertinent emphasis on the daily press in South Africa. From a survey of the literature and pilot interviews, several .actors were identified as having a profound influence on the daily press in Western countries. A qualitative questionnaire was constructed to assess the extent to which these factors contribute to the crisis facing the dally press in South Africa. The outcome of this Investigation indicates that the daily press in South Africa should reconsider their functions, content and sources of income in order to adapt to the fast changing needs of the media market, the advertiser and the reader.
The problems of adverse effects of television and film on society; Communication Studies the answer?Author William C. FaureSource: Communicare : Journal for Communication Sciences in Southern Africa 5, pp 43 –49 (1986)More Less
In this article the author poses the question of how we come to terms with television in the home and all the effects we suppose it to have. The author suggests that sociological factors play as important a role in the whole debate of whether television acts as a mirror or a catalyst. He suggests that censorship is not the answer to the question of the adverse ettects of television, but rather that a thinking, discerning audience must be created. This can generate an understanding of the media based upon a reasoning perspective, and ultimately lead to the development of an audience with its own moral perspective.
Author Thomas OosthuizenSource: Communicare : Journal for Communication Sciences in Southern Africa 5, pp 50 –59 (1986)More Less
Die chronologiese verloop van wetenskaplike perpektiewe oor die aard van die kommunikasie proses verleen prominensie aan die gebruike- en beloningsbenadering. Van die aanvanklike veronderstellings aangaande die mag van die massa media is gevorder tot die erkenning van die aktiewe rol van die bestemming en beperking op die mag van die media. In hierdie artikel word 'n oorsig gegee van die onstaan sowel as problematiek van die gebruike- en beloningsbenadering in die Kommunikasiekunde. Die bydrae van hierdie teorie vir medianavorsing word beklemtoon.
Author H.C. MaraisSource: Communicare : Journal for Communication Sciences in Southern Africa 5, pp 64 –65 (1986)More Less
What should the role of communications be in a situation like the one experienced in South Africa? The recent research on intergroup relations concluded that tension would probably always be endemic in a deeply divided society. Reform should be priority number one, but In order to be successful it should be the outcome of participation and joint decision making.
Author Zoltan De RosnerSource: Communicare : Journal for Communication Sciences in Southern Africa 5, pp 66 –70 (1986)More Less
Before focusing on how Toyota South Africa's approach towards advertising has played a major role in their continued success, it is important to first add some overall perspective. In any marketing situation, advertising forms only a part, albeit important, of any company's total marketing mix. Within the South African automotive industry, for example, many other mix ingredients are also involved and to place advertising in its true perspective, it is important to recognise at least some of these other ingredients. Of interest to those involved in the basic subject of this publication, will be the great importance communications also plays in the management of many of these other marketing mix ingredients.