oa Communicare : Journal for Communication Sciences in Southern Africa - Comments on the Communication Revolution in the United States
|Article Title||Comments on the Communication Revolution in the United States|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 Institute for Communication Research, University of Stanford|
|Publication Date||Jan 1986|
|Pages||4 - 11|
|Keyword(s)||Communication, Communication technology, Media and United States|
Communication is a social process, the goal of which is, to enable people to share meaning and. hopefully, understanding. Thus, any change, revolutionary or evolutionary, in communication technology is interesting only insofar it affects the social exchange of meaning. The paper suggest that we are witnessing not a revolution, but the leading edge of an evolution. It seems to be a process of supplementation in which the new technologies operate in concert with the old.
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