oa Communicare : Journal for Communication Sciences in Southern Africa - Comments on the Communication Revolution in the United States

Volume 5, Issue 1
  • ISSN : 0259-0069



Communication is a social process, the goal of which is, to enable people to share meaning and. hopefully, understanding. Thus, any change, revolutionary or evolutionary, in communication technology is interesting only insofar it affects the social exchange of meaning. The paper suggest that we are witnessing not a revolution, but the leading edge of an evolution. It seems to be a process of supplementation in which the new technologies operate in concert with the old.

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