oa Communicare : Journal for Communication Sciences in Southern Africa - Die krisis van die dagbladpers: 'n ontleding van bepaalde faktore wat die hedendaagse dagblad beinvloed
|Article Title||Die krisis van die dagbladpers: 'n ontleding van bepaalde faktore wat die hedendaagse dagblad beinvloed|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 *Beeld **Departement Kommunikasieleer, Randse Afrikaanse Universiteit|
|Publication Date||Jan 1986|
|Pages||34 - 42|
|Keyword(s)||Advertising, Daily Press, Media, Reader and South Africa|
The daily press in several Western Countries is subjected to certain market, psychological and economic inspired changes that threaten its very existence. This study atï¿½attempts to analyse the crisis facing the present daily press, with a more pertinent emphasis on the daily press in South Africa. From a survey of the literature and pilot interviews, several .actors were identified as having a profound influence on the daily press in Western countries. A qualitative questionnaire was constructed to assess the extent to which these factors contribute to the crisis facing the dally press in South Africa. The outcome of this Investigation indicates that the daily press in South Africa should reconsider their functions, content and sources of income in order to adapt to the fast changing needs of the media market, the advertiser and the reader.
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