oa Communicare : Journal for Communication Sciences in Southern Africa - South Africa: a different sort of marketing mix

Volume 6, Issue 1
  • ISSN : 0259-0069



The future of South Africa depends largely on the extent to which blacks and whites have common aspirations, goals and values. This paper, which is largely based on over a decade of research on social change amongst urban blacks and whites, outlines the roots of the prevailing value system; and highlights similarities and differences between the races. Some comparisons are made with Western societies where comparable research is being conducted.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error