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- Communicare : Journal for Communication Sciences in Southern Africa
- OA African Journal Archive
- Volume 6, Issue 2, 1987
Communicare : Journal for Communication Sciences in Southern Africa - Volume 6, Issue 2, 1987
Volumes & issues
Volume 6, Issue 2, 1987
Author H.E. MaraisSource: Communicare : Journal for Communication Sciences in Southern Africa 6, pp 5 –13 (1987)More Less
This article represents a review of trends in the development of Communication as academic discipline in South Africa. Salient results of a number of surveys are the following: (a) large number of students have graduated over the past ten years. Wide differences in post-graduate penetration between universities are also noticeable (see tables 1 and 2; (b) Mass communication is at present the single most frequently offered course in university communication curricula while theory and methodology as independent communication courses figure fairly prominently. Speech and interpersonal communication are not salient in university courses (see figure 1); (c) Since 1980 a total of 182 research projects in communication have been completed. As in the case of teaching, mass communication has been the most popular field of research. In contrast hardly any research on methodological problems have been undertaken over the past seven years (see figure 2); (d) Analysis of applications by communication students and researchers for financial support from the HSRC indicated that their success rates have been lower than comparable disciplines (see figure 3). Against the background of the importance and relevance of communication to contemporary South African society the paper concludes with a number of interpretations and future challenges.
Source: Communicare : Journal for Communication Sciences in Southern Africa 6, pp 14 –26 (1987)More Less
This field study of 327 professional hospital nurses investigates the relationship between employeesï¿½ perceptions of top-level management organizational communication and employee job satisfaction and job performance. Pearson product-moment and canonical correlation analysis revealed significant positive relationships between top management communication and employee job satisfaction, and to a lesser extent, with job performance.
Author Pieter J. FourieSource: Communicare : Journal for Communication Sciences in Southern Africa 6, pp 27 –35 (1987)More Less
Against the background of the indefinability of entertainment the author postulates a few questions that the researcher could ask in connection with the viewer's aesthetic experience of television entertainment, particularly related to television fiction. The central question is: why and how does television entertain the viewer? This question leads on to the following questions: what is entertainment? The answer is that it is indefinable. In the style of Plato the researcher should then ask the following: but what is it that leads the viewer to attach the value ""entertainment"", which is associated with pleasure and satisfaction, to television fiction? Possible answer: catharsis due to the ability and needs of the viewer to identify with a make-believe world and characters. What makes this identification possible? Amongst other possibilities specific rhetorical motifs which have always been associated with communication pleasure and which are also present in the content (and forum) of television fiction. Is this the big answer? No. The aesthetic experience of a work (also of television) does not allow it to be descriptionbed easily.
Author Brian PottingerSource: Communicare : Journal for Communication Sciences in Southern Africa 6, pp 36 –43 (1987)More Less
A changing political culture in South Africa has seen in recent years a massive expansion in the use of political advertising - both by extra-parliamentary pressure groups and establishment mainstream parties. Standards of commercial advertising in South Africa are controlled by the Trade Practices Act and editorial copy by the terms of the Media Council's Code of Conduct. Remarkably, political advertising is subject to neither. This article examines the impact of political advertising in three aspects: effects on the political debate itself, the audi alteram partem rule of journalistic balance and the over-all impact on the culture of the newspapers in which the advertisement appears. A brief survey of the role of political advertising in other countries is included as well as some observations on the way in which foreign newspapers approach political advertising. The author argues against further statutory controls on the content of political advertising but suggests that the newspaper industry itself has a responsibility to counter patently false or tendentious political advertising in its columns.
Author N. Venter, L. & OvertonSource: Communicare : Journal for Communication Sciences in Southern Africa 6, pp 44 –54 (1987)More Less
Author Maretha De WaalSource: Communicare : Journal for Communication Sciences in Southern Africa 6, pp 56 –63 (1987)More Less
Television and video viewing patterns in the family: a monitoring survey. This study focuses on the family as the social context of electronic mass media usage, with special reference to television and video viewing. In a countrywide telephone survey interviews were conducted with family members selected on the basis of a random sample. The findings indicate that most of the parents and their children watch television as a family and that certain television programmes can stimulate conversations and can improve relations among family members. As in the case of television viewing, the results indicate that video viewing is also a family activity, as about two-thirds of the respondents mostly watch video film within the context of the family. Most of the parents control video viewing in the family by objecting to the hiring of certain types of video films and by knowing what type of video films their children watch with their friends.
Author Merle Van den BergSource: Communicare : Journal for Communication Sciences in Southern Africa 6, pp 64 –67 (1987)More Less
Many scholars and politicians have suggested negotiation as a solution for South Africa's problems. Although the subject of negotiation has been eclectic in the absorption of insights from other disciplines, it is only fairly recently that communicologists have become interested in the topic. Today there are various theoretical approaches underlying the study of negotiation. The Theory of Games (or Game Theory) is one of the earlier approaches - one however, which is still popular in some quarters. This article overviews the literature on Game Theory as applied to conflict and negotiation, and the writer concludes that though useful initially, it is no longer suitable for the study of real life conflict and negotiation situations. The communicologist will have to find a less behaviouristic approach if he hopes to understand (and apply) the complexities of negotiation. Only then can we begin to talk of solutions.
Author Oscar D. DhlomoSource: Communicare : Journal for Communication Sciences in Southern Africa 6, pp 74 –76 (1987)More Less