Television producers have specific demands when asked about the types of insight they would like to gain from media research. In this paper an overview of the literature on "" pilot programme testing"" is given, and the technique of formative evaluation research on educational television is discussed.
Does development communication flourish in Botswana, Zimbabwe and Malawi? Have official controls, direct or indirect, brought about a clear development communication policy in these countries? This article provides some empirical research into the radio, television and print media and tentatively finds that, despite the recommendation of the New World Information Order that the media pursue a national development policy, there still exist some elements of a 'free Press ', that the Western democratic concept of Press freedom is not yet dead.
This article explores the probability of religious communication as a field of study in the science of communication. The author adopts the point of view that religious communication is experienced by a large number of people. They claim the existence of a sender, messages, media, receivers, feedback, interaction, and communicative relations.""Explanations"" for this religious phenomenon are presented by the sciences of theology, philosophy, psychology and sociology. The communication science should take cognisance of these findings.
This study propose, that marketing communication can be approached within a socio-psychological framework, where market-related information is subject to both internal (cognitive) and external or social influences, specifically reference groups. The concept of information-seeking within the, framework implies that the consumer is actively involved in the interchange of market related information and that he actively seeks information relevant to his goals in the purchase situation. A broad spectrum of literature on information-seeking is itemised according to the nature and sources of information seeking. From this model a number of propositions regarding the nature and source of consumer information seeking for social products are formulated, which form the basis of the empirical investigation. While the findings of the study point to the pervasive influence of reference groups in information-seeking and consumer behaviour, they also indicate that there is a clear distinction between direct verbal reference group influence communicated by informal personal sources and indirect non-verbal reference group influence communicated by formal, non-personal sources, a number of implications for marketers and advertisers are suggested.
This article examines the patterns of influence that exist between organisational behaviour and communication climate. A comprehensive overview of the literature and research findings forms the basis of this discussion. From this discussion it is evident that communication is a very important process in the organisation and that management is becoming increasingly aware of the influence that communication climate exerts on a wide range of organisational behaviours.
At issue is the suppression of news in South Africa. Ken Owen, editor of Business Day, states in this article: ""there is a vast difference between a system that limits expression by law, subject to the judgement of the courts, and one which seeks to impose a vaguely defined set of restraints that go beyond the law"". He argues that South Africa has been moving from the former system to the latter, casting law aside. But calls for censorship of the news, couched as ""greater responsibility"", or ""better judgement"", even ""patriotism"", emanate from all quarters. All depending on whose ox is gored, writes Mr Owen.