oa Communicare : Journal for Communication Sciences in Southern Africa - Using formative evaluation research in the development of electronic media programmes

Volume 7, Issue 1
  • ISSN : 0259-0069



Television producers have specific demands when asked about the types of insight they would like to gain from media research. In this paper an overview of the literature on "" pilot programme testing"" is given, and the technique of formative evaluation research on educational television is discussed.

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