oa Communicare : Journal for Communication Sciences in Southern Africa - Using formative evaluation research in the development of electronic media programmes
|Article Title||Using formative evaluation research in the development of electronic media programmes|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 *SABC ** Institute for Communication Research, HSRC|
|Publication Date||Jan 1988|
|Pages||6 - 18|
|Keyword(s)||Development, Electronic media, Formative evaluation research, Media, Pilot programme testing, Programmes, Research and Television|
Television producers have specific demands when asked about the types of insight they would like to gain from media research. In this paper an overview of the literature on "" pilot programme testing"" is given, and the technique of formative evaluation research on educational television is discussed.
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