The aim of this study was to determine the nature of the relationship between organisational structure and communication climate. Based on a specific schedule, interviews were conducted with senior human resource managers, in six organisations to obtain a measure of organisational structure. These organisations were chosen for their apparent differences on five structural dimensions. The communication climate within each of these organisations was then assessed by means of a questionnaire. The communication climate patterns of the organisations were then compared by means of profile analysis. The results seem to indicate that there is, indeed a relationship between organisational structure and communication climate. Specifically a more positive climate for formal communication is found with increasing degrees of structuring.
This paper was presented to the symposium on The Communication Process of Political Negotiations at the Randse Afrikaanse Universiteit on 12 August 1988. It was condensed from the forthcoming book Pursuing Justice and Peace in South Africa, published by Routledge in London. The author gratefully acknowledges financial support from the Human Sciences Research Council in the form of a senior research grant for study abroad. Opinions expressed or conclusions arrived at are those of the author, and are not to be regarded as those of the Human Sciences Research Council.
Political events are crucial in the political resocialisation of the youth. In this article the impact of the- political unrest in the mid-1980s on the political consciousness of the Afrikaner student youth is investigated. Through a panel study of students of the Rand Afrikaans University in Johannesburg, South Africa, trends in exposure to political events were established. Exposure occurs through direct political participation, political discourse or through the mass media. The important role of the mass media for exposure of these youths is illuminated. Attention is also focused on which media are utilised for obtaining political information. The political implications of this exposure are considered.
The information society in South Africa seems to be much more complex and much less predictable than those in most other countries. In many respects it is a First World country In terms of technology, sophisticated media and computerisation. From that viewpoint, it faces the same kind of complexities than any other technological society. On the other hand, it is also a Third World country and an integral part of Africa: from that viewpoint it also has to face a different kind of complexity, namely that of languages, cultures, life-style, etc. This makes it difficult to assess and anticipate the effects of global information trends such as information overload, alienation and resistance, the information paradox and the information elite. In planning an information strategy for the country, it seems that thorough analysis of the different audiences end their information needs, accompanied by a careful segmentation strategy, is a very high priority. Deregulation and privatisation of the electronic media are also advocated, despite financial difficulties and the risk of information overload. This will call for a greater responsibility and gate keeping function on the part of communication practitioners in South Africa. Possible options regarding a deregulation policy for the electronic media in South Africa are also explored.
This study is an analysis of black and white respondents' reactions to interior and superior role portrayals in South African multi-racial television advertisements. The study was contracted with 116 white students from the UOFS and 116 black students from the UFH. General results of similar types of studies in the United States indicated a somewhat stereotyped and partly inferior role portrayal of blacks in advertising.