A central problem of organisations is the uncertainty of their environmental transactions in the attainment of desired responses. The degree to which the uncertainty is reduced, is often associated with the organisationï¿½s effectiveness. The study examines and identifies an appropriate theoretical framework within which to proceed with an investigation into organisational effectiveness.
In this article the author proffers a social systems approach to the conceptualisation of organisational climate. The methodological implications of such an approach are discussed and it is shown that the reconceptualization of the climate construct can alleviate many of the methodological issues still facing climate research.
Prominent organisational behavioural theorists emphasize the crucial role of communication in organisational behaviour. In contrast, communication is often treated as just one of an array of organisational behavioural phenomena by organisational development (OD) practitioners when they attempt to improve organisational effectiveness.
In this paper an attempt is made to contribute towards a better understanding regarding the role and application of mass media (TV) with reference to developmental efforts. A theoretical and explorative overview will be posed dealing with three interlocking areas.
This article is based on the findings of a group of eleven specialists (WITS) who were commissioned by IDASA to monitor SABCï¿½TV news coverage of the run-up to the 1989 general election. The report attempts to be a ï¿½case-studyï¿½ in the construction of television news, employing discourse theory and the semiotics of film and communication in preference to the traditional quantitative approach.
At a meeting of the Association of Advertising Agencies in 1989, members voted against comparative advertising, but the mere fact that the AAA found the issue important enough to bring to a ballot and because the outcome was so close proves just how relevant and immediate the issue is. This exploratory informal article aims to ""stir the pot"" and generate debate on this controversial practice.
In this commentary the authors express their opinion on the role that the Vrye Weekblad in particular and the Press in general, can play in a post-apartheid South Africa. The article is not based on any empirical quantitative research. Rather, it should be seen as a critical analysis of contemporary conjecture surrounding literature pertaining to this specific topic.