oa Communicare : Journal for Communication Sciences in Southern Africa - Comparitive advertising: a reconsideration
|Article Title||Comparitive advertising: a reconsideration|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 Rand Afrikaans University|
|Publication Date||Jan 1990|
|Pages||78 - 86|
|Keyword(s)||Advertising and Comparative|
At a meeting of the Association of Advertising Agencies in 1989, members voted against comparative advertising, but the mere fact that the AAA found the issue important enough to bring to a ballot and because the outcome was so close proves just how relevant and immediate the issue is. This exploratory informal article aims to ""stir the pot"" and generate debate on this controversial practice.
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