oa Communicare : Journal for Communication Sciences in Southern Africa - Kommunikasie, organisasiegedrag en organisasie-ontwikkeling

Volume 9, Issue 1
  • ISSN : 0259-0069



Prominent organisational behavioural theorists emphasize the crucial role of communication in organisational behaviour. In contrast, communication is often treated as just one of an array of organisational behavioural phenomena by organisational development (OD) practitioners when they attempt to improve organisational effectiveness.

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