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oa Communicare : Journal for Communication Sciences in Southern Africa - The passing of the dominant paradigm: looking back at Rogers

 

Abstract

In this paper an attempt is made to contribute towards a better understanding regarding the role and application of mass media (TV) with reference to developmental efforts. A theoretical and explorative overview will be posed dealing with three interlocking areas.

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/content/comcare/9/1/AJA02590069_24
1990-01-01
2016-12-07
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