oa Communicare : Journal for Communication Sciences in Southern Africa - Intercultural communication in the Eastern Cape : similarity versus variety
|Article Title||Intercultural communication in the Eastern Cape : similarity versus variety|
|© Publisher:||University of Johannesburg|
|Journal||Communicare : Journal for Communication Sciences in Southern Africa|
|Affiliations||1 University of Port Elizabeth|
|Publication Date||Jan 1990|
|Pages||22 - 31|
|Keyword(s)||Eastern Cape, Intercultural communication and Language variety|
Language variety is a phenomenon which has enjoyed a great deal of attention in the Republic of South Africa during the past few decades. The aim of this paper is to concentrate more on possible similarities/universalia as strategy for improved Black-White communication within the heterogeneous Eastern Cape society of our country. The conclusion is reached that before the above objective can be realized, a greater show of respect for each other's uniqueness must be acquired and more attention must be given to the organizing of discourse.
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