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- Communicatio : South African Journal of Communication Theory and Research
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- Volume 26, Issue 1, 2000
Communicatio : South African Journal of Communication Theory and Research - Volume 26, Issue 1, 2000
Volume 26, Issue 1, 2000
Author George AngelopuloSource: Communicatio : South African Journal of Communication Theory and Research 26, pp 3 –17 (2000)More Less
This article describes a research project that investigated the factors that enable entry to and advance within a career in professional communication. The scope of 'professional communication' is delimited to the areas that are embraced by the broad and overlapping domains of marketing communication, public relations, internal and external communication. A grounded theory approach was used. Individual professional competencies were identified and clustered. The ability to accumulate or scale these was termed 'scalable competency' and identified as a central factor in professional advancement. Scalable competency is related to two sets of determinants that are described as 'push' and 'pull' factors. An additional competency, that of integration, was identified as a factor that applies to both sets of determinants. Constraints to advancement were also identified.
Author Amanda Du PreezSource: Communicatio : South African Journal of Communication Theory and Research 26, pp 18 –27 (2000)More Less
With the advent of new technologies expectations of new gender relations and (de)constructions also came. How is gender constructed in the age of the cyborgism? Do old gender traits and hierarchies prevail or do the fluid ether and augmentations of body parts allow for a move toward transgenderism or postgenderism? In fact, can we and should we move beyond gender? With the occurrence of phenomena such as gender swapping, virtual sex, virtual stalking and virtual rape online, gender as a construction, is still high on the electronic agenda. As Theresa Senft explains "You may not believe in gender, but gender believes in you''. This article will focus on the gender construction of selected virtual game characters, by implementing an archetypal psychological approach. The "virtual babes'' that will be discussed are Lara Croft of Tomb Raiders, Elexis Sinclaire of Sin and All New Gen(der) from the Bad Code game. These virtual characters will provide interesting visual clues about the state of gender identity online. Without simplifying or predicting, most of these virtual characters are still handicapped by problematic fin de millennium femme fatale traits, whereas only a few playfully deconstructs traditional gender identities. Furthermore, the fact that most of these "virtual babes'' are mainly created and absorbed at this stage by an adolescent male audience, contribute greatly to their specific gender characteristics. In fact, it seems as if the promise of experimental and interesting gender relations are not always realised and that the greatest part of virtual female characters are still portrayed with the same gender prejudices intact. It's gender as usual for most "virtual babes''.
The new Independent Communications Authority of South Africa : its challenges and implications for telecommunications liberalisation in the countryAuthor Zandi LesameSource: Communicatio : South African Journal of Communication Theory and Research 26, pp 28 –36 (2000)More Less
Communication and information, thus telecommunications, are vital tools in today's economy. These tools are also the backbone of tomorrow's economy hence they need to be regulated properly by an independent regulator. This is true and necessary not only in South Africa, but globally as well. Liberalisation of the telecommunications industry is a policy direction of most countries worldwide. However, the process of changing from a highly regulated, or unregulated, to a liberalised one is not proving to be easy. This paper examines how the Independent Communications Authority of South Africa (ICASA) will impact on the regulation of South Africa's telecommunications industries in the era of liberalisation and convergence. The Independent Communications Authority of South Africa Act No 13 of 2000, merges the Independent Broadcasting Authority (IBA) and the South African Telecommunications Regulatory Authority (SATRA), and is intended to regulate the multibillion-rand communications industry. The Proclamation by the South African President Thabo Mbeki of the Independent Communications Authority of South Africa Act came into effect on May 11, 2000. A brief history of telecommunications liberalisation in South Africa is explored, and the paper also evaluates how ICASA should regulate for the promotion of growth and competition in the industry. The paper concludes that many challenges face ICASA, most importantly the fact that councillors of this new authority need to provide a balanced and stable communications regulatory environment for the South African broadcasting and telecommunications industries, in the wake of the recent problems that beset both the IBA and SATRA.
Author Larry StrelitzSource: Communicatio : South African Journal of Communication Theory and Research 26, pp 37 –51 (2000)More Less
Ever since the conservative mass culture critics, in the late 1800s, articulated their negative reactions to the related processes of industrialization, urbanization, and the emergence of contemporary forms of mass media, theorists have been concerned with the relationship between texts and their audiences, and in particular, as Silverstone (1990) notes, of the effects of the media on their moral, political and economic lives. It is a history that oscillates between continents and perspectives, between those theories which stress textual power over audiences and those which stress audience power over texts.
Author Jane DuncanSource: Communicatio : South African Journal of Communication Theory and Research 26, pp 52 –59 (2000)More Less
The last six years in South African have witnessed the most remarkable changes in the media and in society generally. In broadcasting especially, there has been an efflorescence of new stations, and changes in ownership of existing stations. A completely new layer of community media has taken root in an extremely short space of time. The South African Broadcasting Corporation has made great strides in transforming itself from a state to a public broadcaster, and in the process it has implemented one of the most aggressive affirmative action programmes yet seen in a public entity. Important changes have taken place to print ownership as well, with foreign ownership taking root and black empowerment consortia having taken over significant sections of the media. Yet at the same time, racism and sexism persist in the media, as they continue to exist in society generally; in fact, allegations that the media are not keeping up with the general transformation of society persist. How can things be so different from the past, yet so much the same?
Source: Communicatio : South African Journal of Communication Theory and Research 26, pp 60 –64 (2000)More Less
The South African media have been going through a process of transformation during the past decade. However, these changes are not regarded by influential black journalists as being sufficient. They are therefore insisting on more fundamental changes to ownership, newsrooms and editorial content. At the same time government is planning to set up structures which will lead to the subsidising of certain media (newspapers and radio stations), in particular community-based media. The paper will focus on the latter developments which places the 'community media' in the spotlight.
Author Lynn ParrySource: Communicatio : South African Journal of Communication Theory and Research 26, pp 65 –72 (2000)More Less
The purpose of this article is to investigate potential cultural barriers and commonalities amongst black and white South African women. This study posits that there is little doubt that meaningful intercultural communication amongst black and white South African women is only possible if the participants on the one hand take cognisance of cultural commonalities, and conversely show mutual understanding for cultural barriers. How can this be achieved? An important way in which this could be implemented is through intercultural communication training. This study argues that the use of the intercultural transformation theory should be used in intercultural training sessions for women students enrolled at tertiary institutions, so as to gain insight into, and knowledge of one another's cultures.
Author Norle SchoonraadSource: Communicatio : South African Journal of Communication Theory and Research 26, pp 73 –80 (2000)More Less
Capitalism is based on inequality : someone gains, another loses. However, this inequality is getting out of hand. According to Stockholder Capitalism, the predominant paradigm, the company is purely economic in nature. Management is only accountable to stockholders. Financial communication is directed mainly to financial target audiences. A relatively new theory, Stakeholder Capitalism, emphasises that Capitalism should function within an ethical context. Stakeholders' interests and information needs, including those of stockholders, should be taken into account. Therefore the role of Financial Communication is to help build and maintain mutually beneficial stakeholder relationships by facilitating informed financial decision making. An integrated approach to Financial Communication is proposed. It should be an interdisciplinary effort where the Accounting and Communication disciplines co-operate. Furthermore, it should be a two-way symmetrical communication process, within the context of Stakeholder Capitalism.
Author Lynette SteenveldSource: Communicatio : South African Journal of Communication Theory and Research 26, pp 81 –86 (2000)More Less
As communication scholars gather to reconsider the focus, objectives and identity of a formal association of such scholars, I wish simply to put a few broad issues on the agenda. I will not look historically, or politically, at the existing organisation (the Southern African Communication Association), although a subtext will no doubt be questions of history and politics that bring the Association to the point where it wishes to reconstitute or revamp itself.
Author Keyan G. TomaselliSource: Communicatio : South African Journal of Communication Theory and Research 26, pp 87 –92 (2000)More Less
This intervention arises from the State of the Discipline : Communication Studies report, which I have been researching at the request of the National Research Foundation. My comments here are preliminary, and should be seen as a provocation to the discipline in the context of the post-apartheid transition. They are offered here for debate and critique.