n Communicatio : South African Journal of Communication Theory and Research - Criteria for a South African course in intercultural business communication : the case of Iscor in Japan

Volume 28, Issue 1
  • ISSN : 0250-0167



This This article describes an investigation into factors required for a development programme in intercultural business communication amongst the personnel of a South African company operating in the Japanese market. Drawing from items that were identified in the literature, and amongst individuals who operate in the Japanese market, a set of criteria was identified that could be included in a South AfricanñJapanese intercultural business communication course. These criteria were used in a structured ques tionnaire, which was pretested in interviews and a focus group, and then administered to a group of company managers who had travelled to Japan on business. The results of the research are a set of items ranked in terms of salience within three categories. The first comprises degree of knowledge of important aspects of Japanese life, the second consists of factors that lead to culture shock, and the third includes aspects that are deemed to be important in a course on South AfricanñJapanese intercultural business communication.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error