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n Communicatio : South African Journal of Communication Theory and Research - Transforming the media : a cultural approach : conference / seminar paper

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Abstract

Extracted from text ... Transforming the media : a cultural approach : conference / seminar paper Lynette Steenveld INTRODUCTION As this talk comes at the end of the first day of the Seminar on the Political Economy of the Southern African Media, the title of this article needs some explaining. At the heart of questions concerning the transformation of the media in South Africa, is a concern about the relationship of the media to the broader social context in which they operate. In short, the question is asked, `what function does the media serve in society?'. This question has been answered in basically ..

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/content/commu/28/2/EJC27800
2002-01-01
2016-12-05
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