n Communicatio : South African Journal of Communication Theory and Research - Transforming the media : a cultural approach : conference / seminar paper
|Article Title||Transforming the media : a cultural approach : conference / seminar paper|
|© Publisher:||UNISA Press|
|Journal||Communicatio : South African Journal of Communication Theory and Research|
|Publication Date||Jan 2002|
|Pages||63 - 73|
Extracted from text ... Transforming the media : a cultural approach : conference / seminar paper Lynette Steenveld INTRODUCTION As this talk comes at the end of the first day of the Seminar on the Political Economy of the Southern African Media, the title of this article needs some explaining. At the heart of questions concerning the transformation of the media in South Africa, is a concern about the relationship of the media to the broader social context in which they operate. In short, the question is asked, `what function does the media serve in society?'. This question has been answered in basically ..
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