n Communicatio : South African Journal of Communication Theory and Research - Media, globalisation and culture : issues and trends : theory : research article

Volume 29, Issue 1_2
  • ISSN : 0250-0167



This article addresses some of the trends and issues as they relate to media and cultural globalisation. Grounded in a fundamental cultural perspective, the problematic of international communication is framed in different views of `local culture', `cultural identity' and `processes of cultural mixing'. In the end, a research framework for the study of cultural globalisation / localisation is outlined. The framework captures the issue of hybridised cultural products from a people centred perspective.

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