n Communicatio : South African Journal of Communication Theory and Research - Media, globalisation and culture : issues and trends : theory : research article
|Article Title||Media, globalisation and culture : issues and trends : theory : research article|
|© Publisher:||UNISA Press|
|Journal||Communicatio : South African Journal of Communication Theory and Research|
|Author||Jan Servaes and Rico Lie|
|Publication Date||Jan 2003|
|Pages||7 - 23|
This article addresses some of the trends and issues as they relate to media and cultural globalisation. Grounded in a fundamental cultural perspective, the problematic of international communication is framed in different views of `local culture', `cultural identity' and `processes of cultural mixing'. In the end, a research framework for the study of cultural globalisation / localisation is outlined. The framework captures the issue of hybridised cultural products from a people centred perspective.
Article metrics loading...