n Communicatio : South African Journal of Communication Theory and Research - Against a heavy groundswell of criticism : the Media Monitoring Project (MMP) and text-orientated discourse analysis (TODA) : media studies : research article




This article uses the Media Monitoring Project's (M P) report titled <I>News in Black and White : An Investigation Into Racial Stereotyping in the Media&lt;/I&gt; (1999), published as part of the South African Human Rights Commission's (HRC) Media Racism Inquiry to present a critical evaluation of this media monitoring agency's choice and application of text-orientated discourse analysis during the inquiry in question. As well as highlighting the shortcomings and limitations of textual analysis in general, and those of text-orientated discourse analysis in particular, the errors that MMP researchers committed during the media inquiry are discussed alongside the aspects that they omitted. The article concludes that a combined use of analytical instruments such as ethnography and reception analysis with text-orientated discourse analysis is more likely to yield a superior analysis than the latter used in isolation.


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