n South African Computer Journal - A trust model for E-commerce in South Africa : reviewed article
|Article Title||A trust model for E-commerce in South Africa : reviewed article|
|© Publisher:||South African Computer Society (SAICSIT)|
|Journal||South African Computer Journal|
|Author||Lynette Barnard and Janet Wesson|
|Publication Date||Dec 2005|
|Pages||10 - 19|
|Keyword(s)||E-commerce, E-commerce design guidelines, Empirical evaluation, Heuristic evaluation, South Africa, Trust, Trust model and Usability|
In this paper, the relative importance of trust and usability of E-commerce in South Africa is discussed. In order to investigate these issues, a heuristic evaluation and an empirical evaluation were conducted on a number of South African E-commerce sites. A comprehensive set of E-commerce design guidelines was compiled, which was used to conduct a heuristic evaluation of the selected E-commerce sites. The results of the heuristic evaluation indicated that a number of usability problems exist on the selected sites. The empirical evaluation results also identified a number of usability problems on the selected sites. A correlation analysis between the two sets of results was used to identify a number of E-commerce design guidelines that are of specific relevance to the South African E-commerce market. This paper proposes a trust model for E-commerce in South Africa, based on the guidelines that were identified as being significant for E-commerce in South Africa.
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