n South African Computer Journal - The influence of organisational factors in small tourism businesses on the success of Internet marketing : reviewed article
|Article Title||The influence of organisational factors in small tourism businesses on the success of Internet marketing : reviewed article|
|© Publisher:||South African Computer Society (SAICSIT)|
|Journal||South African Computer Journal|
|Author||Roger Elliott and David Sewry|
|Publication Date||Dec 2006|
|Pages||41 - 50|
|Keyword(s)||Internet, Marketing objectives, Small business and Tourism|
Much of the previous research into the use of the Internet for marketing is either anecdotal in nature, conceptual or based on case studies. The focus of this study is to identify whether marketing objectives have an impact on the success of the use of the Internet for marketing of small tourism businesses tourism services. A hypothesis is developed and tested by making use of a large-scale empirical study. The results indicate that setting appropriate and realistic goals will have an impact on Internet marketing success.
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