n South African Computer Journal - The factors that influence customer e-services adoption
|Article Title||The factors that influence customer e-services adoption|
|© Publisher:||South African Computer Society (SAICSIT)|
|Journal||South African Computer Journal|
|Affiliations||1 University of South Africa and 2 University of South Africa|
|Publication Date||Jul 2015|
|Pages||80 - 106|
|Keyword(s)||Customer e-services adoption, Customer satisfaction, Enabler and Inhibitor|
The aim of this paper is to provide an overview of the investigation into customer e-service adoption. The investigation includes a qualitative survey and observation of participants using e-services. E-services are used to attract customers and persuade them to transact online and the customer's perception of an e-service contributes greatly to e-service adoption or rejection. This paper describes the factors that influence customer perception towards e-services. Relationships between the identified factors were also considered in order to build a conceptual framework. Grounded theory was used for its flexibility, repetitive comparisons of data, and emergence of concepts and theories.
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