n Commonwealth Youth and Development - Perceptions of target communities regarding Corporate Social Responsibility in South Africa

Volume 10, Issue 2
  • ISSN : 1727-7140



The aim of this article is to investigate perceptions of target communities regarding corporate responsibility in a predominantly Indian community of Merebank in South Africa. Economic participants in society expect more from organisations in terms of behaviour towards and consideration to societal needs and the surrounding environments. These expectations force firms and their managers to adopt strategies to gain favourability and consumer support. Corporate Social Responsibility (CSR) is not a recent phenomenon but has recently gained popularity since it has been utilised as a strategy (World Bank 2005). Business actions impact consumers, employees, suppliers and communities either positively or negatively (Rochlin 2000). However, this article argues that although corporate social responsibility has existed for some time, there is a lack of information around this extensive concept in South Africa. There is insufficient information on precisely how CSR initiatives benefit community of Merebank.

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