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One of Johannesburg's oldest commercial art-dealing institutions, the Everard Read Gallery, was established in 1912 and traded from premises in downtown Johannesburg opposite the Rand Club (Nel and Boshoff 2009:2). The gallery moved to a custom-built building on Jellicoe Avenue in Rosebank in 1979, then still a quiet suburban location, and in the late 1980s acquired a small plot of land adjacent to the gallery from the city council. This long-vacant property, on the bustling intersection of Jellicoe and Jan Smuts Avenues, was initially used as additional parking space for the gallery.
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