oa De Rebus - Editors page
|Article Title||Editors page|
|© Publisher:||Law Society of South Africa|
|Publication Date||Mar 1969|
|Keyword(s)||Law profession, Law Society meetings and Value of good public relations|
There is a growing awareness in our profession of the value of good public relations. At Law Society meetings, at conferences and, indeed, wherever attorneys meet, the discussions increasingly turn to public relations. More and more time, money and. thought are spent in the creation of a better image of the profession in the eyes of the general public, and to the establishment of closer links with the authorities and with those who influence public opinion. This growing need to communicate - to tell the world something about ourselves - is not a sinister or disquieting development. On the contrary, it is a perfectly natural reaction to the obscurity experienced by individuals and groups in a sophisticated, urbanised society. Therefore our profession, in keeping with other professions, must also publicise ourselves in order to gain recognition.
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