oa De Rebus - Marketing your presence on the web
|Article Title||Marketing your presence on the web|
|© Publisher:||Law Society of South Africa|
|Publication Date||Feb 1998|
|Pages||23 - 24|
|Keyword(s)||Marketing, Web page, Webmaster and World Wide Web (WWW)|
So you took the plunge and had a Webmaster design you a Web page on the World Wide Web (WWW). Congratulations and about time! To market your practice successfully, it is not sufficient merely to have a home page providing details of your practice and its partners, but - more importantly - your Web page must be linked to search engines that point interested parties to your site. South African firms should be linked to the more popular South African search engines.
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