oa De Rebus - The dangers of becoming too famous: What can happen if you do not protect that image
|Article Title||The dangers of becoming too famous: What can happen if you do not protect that image|
|© Publisher:||Law Society of South Africa|
|Publication Date||May 1998|
|Pages||62 - 63|
|Keyword(s)||Goods or services, Merchandising and marketing, Names and Valuable|
Jonty, Gary, Naas - these are names that conjure up images on the cricket pitch, the golf course and the rugby field. They are also names that are valuable in merchandising and marketing numerous goods or services. Tiger Woods became an instant millionaire several times over. From the entertainment field Michael Jackson, Elton John, Oasis, just to name a few, sell merchandise. And merchandising is big business with whole industries being built on the marketability of 'the name' .
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