oa De Rebus - The Consumer Protection Act : direct marketing : practice note

Volume 2014, Issue 547
  • ISSN : 0250-0329



Modern day advances in technology allow consumers to be contacted anytime day or night via e-mail, SMS and telephone calls. The Consumer Protection Act 68 of 2008 (CPA) seeks to regulate such communication by advertisers by empowering the consumer to restrict unwanted direct marketing.

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