oa Discourse - Tourism in 2010

Volume 34 Number 2
  • ISSN :



On 15 May 2004 it was announced that South Africa won the bid to act as host country for the 2010 FIFA Soccer World Cup. When this big event is mentioned, one cannot help but immediately think of the 1995 Rugby World Cup, which was held in South Africa. During the Rugby World Cup, 2 200 tour packages were sold and the SAA brought 60 000 visitors to South Africa (, 12 May 1999). However, these two World Cups are a whole new ball game in terms of tourism. The most important difference is that the 2010 Soccer World Cup is much more comprehensive. The reason for this being not only the fact that rugby is played by much fewer people, but that there is much less popular support for rugby in those countries where the game is played. From a tourism point of view this means that if the South African soccer and tourism organisers play their cards right, it is already accepted that huge numbers of people will visit the country - with each one being a potential tourist!

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