n South African Journal of Economic and Management Sciences - Socio-demographic and behavioural determinants of visitor spending at the Kruger National Park in South Africa : analysis of survey data
|Article Title||Socio-demographic and behavioural determinants of visitor spending at the Kruger National Park in South Africa : analysis of survey data|
|© Publisher:||University of Pretoria|
|Journal||South African Journal of Economic and Management Sciences|
|Author||Andrea Saayman and Melville Saayman|
|Publication Date||Dec 2009|
|Pages||493 - 512|
|Keyword(s)||D10, Kruger National Park, M31, Motivations, Pseudo-panel analysis, Q26, Socio-demographics and South Africa|
ISI Social Science
The Kruger National Park is one of the most visited national parks in the world and one of South Africa's prime tourism destinations. It attracts more than 1 million visitors per year and, as such, plays an important role in the regional and national economy. The article aims to assess the extent to which socio-demographic and behavioural indicators influence the spending of tourists to the Park. From 2001-2007 surveys have been conducted amongst tourists to the Park including a number of socio-demographic, behavioural and motivational questions, totalling 2 904 questionnaires used in the analysis. The methodology includes both cross-sectional regression analysis and pseudo-panel data analysis to identify and compare possible influences on spending. Findings indicate that, even though a combination of socio-demographic, behavioural and motivational factors influence spending at National Parks, behavioural indicators seem to be the most important and consistent influencer.
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