n South African Journal of Economic and Management Sciences - Export promotion. A decision support model approach, Ludo Cuyvers and Wilma Viviers (Eds.) : book review
|Article Title||Export promotion. A decision support model approach, Ludo Cuyvers and Wilma Viviers (Eds.) : book review|
|© Publisher:||University of Pretoria|
|Journal||South African Journal of Economic and Management Sciences|
|Affiliations||1 University of Antwerp, Belgium|
|Publication Date||Jan 2013|
ISI Social Science
Export promotion officials are under increasing pressure to allocate their scarce resources in a way that strengthens their countries' existing exports while also focusing on new opportunity areas. A key component of a successful export promotion drive is the ability to identify the right foreign markets. To this end, Export Promotion - A Decision Support Model Approach offers a refreshingly practical, yet empirically sound and finely tuned, approach to export market selection.
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