n South African Journal of Economic and Management Sciences - A first step towards service-dominant logic as a new approach to overcome challenges in business intelligence
|Article Title||A first step towards service-dominant logic as a new approach to overcome challenges in business intelligence|
|© Publisher:||University of Pretoria|
|Journal||South African Journal of Economic and Management Sciences|
|Affiliations||1 University of Pretoria, 2 University of Pretoria and 3 University of Pretoria|
|Publication Date||Jan 2014|
|Pages||220 - 231|
|Keyword(s)||Business intelligence, Business intelligence challenges, Goods-dominant logic and Service-dominant logic|
ISI Social Science
High expectations are set for Business Intelligence (BI), yet it fails to consistently deliver accordingly: there are numerous reports of BI challenges and failures. Existing approaches to address BI challenges are largely found to be ineffective, highlighting the need for a new approach. This paper examines how BI is perceived or understood and establishes that, firstly, BI is inherently grounded in Goods-Dominant (G-D) logic and secondly, that this can be linked to the challenges that are experienced within BI. A recommendation is made for a shift to Service-Dominant (S-D) logic as a new avenue of exploration to assist in overcoming BI's prevailing challenges. Identifying the inherent G-D logic in BI provides the first step necessary in making this shift. Research findings are based on an interpretive case study of a South African Banking institution as well as a literature review.
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