n South African Journal of Economic and Management Sciences - Network diversity structure, closeness and innovation of South African micro-entrepreneurs
|Article Title||Network diversity structure, closeness and innovation of South African micro-entrepreneurs|
|© Publisher:||University of Pretoria|
|Journal||South African Journal of Economic and Management Sciences|
|Affiliations||1 University of Cape Town|
|Publication Date||Jan 2014|
|Pages||349 - 362|
|Keyword(s)||Innovation, Micro-entrepreneurship, Social embeddedness and Social networks|
ISI Social Science
This study qualitatively explores the embeddedness of the innovation process of South African microbusinesses by investigating how small local entrepreneurs in the Greater Johannesburg area utilise their social networks to source entrepreneurial value. A comparative grounded theory analysis enabled the original conceptualisation of Network Diversity Structure and formulates the central proposition that the network dimensions of diversity and closeness enable the innovation process among manufacturing microbusinesses more so than in service microbusinesses. Furthermore, the study proposes that both a structural and relational/experiential dimension of closeness, enables micro-entrepreneurs to create meaning and knowledge collaboratively with other entrepreneurs and actors. This socially facilitated process of exchanging ideas, information, and resources is central to the innovation process of firms traditionally limited by both their size and historical social institutions.
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