n South African Journal of Economic and Management Sciences - Price discrimination in two-sided markets
|Article Title||Price discrimination in two-sided markets|
|© Publisher:||University of Pretoria|
|Journal||South African Journal of Economic and Management Sciences|
|Affiliations||1 Shanxi University, China and 2 Shanxi University, China|
|Publication Date||Jan 2016|
|Pages||1 - 17|
|Keyword(s)||Cross-network externality, Price discrimination, Price discrimination threshold and Two-sided market|
ISI Social Science
The use of a price discrimination strategy is an important tool in competition. It can hurt firms and benefit consumers in a one-sided market. However, in two-sided markets, its primary goal is to attract more agents or increase profits. Here, the performance of a second-degree price discrimination strategy in the context of duopoly two-sided platforms is analysed. Two exogenous variables, which include the discount rate and the price discrimination threshold, are used in order to examine whether the price discrimination strategy could help two-sided platforms achieve their objective, which is to maximise their market value. Three cases are considered, and we demonstrate that the price discrimination strategy cannot attract more agents and at the same time increase the profits; a lower price discrimination threshold cannot ensure larger markets shares; a higher discount rate is detrimental to the profit of a platform. However, this is good for its market shares. Moreover, discriminative pricing increases the competition.
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