oa South African Journal of Economic and Management Sciences - Measuring consumers attitudes towards money
|Article Title||Measuring consumers attitudes towards money|
|© Publisher:||University of Pretoria|
|Journal||South African Journal of Economic and Management Sciences|
|Affiliations||1 *Department of Industrial Psychology, University of Port Elizabeth **Institute for Statistical Consultation and Methodology, University of Port Elizabeth|
|Publication Date||Sep 1999|
|Pages||407 - 422|
|Keyword(s)||Afrikaans, Ages, Bargain hunting, Consumer attitudes, Consumer education, Consumers, Eastern Cape, Education levels, English, Finance, Gender, Household sizes, Incomes, Investment contributions, JEL, Languages, Money, Money attitude scales, Money management, Price consciousness, Private consumption expenditure, Saving patterns, Sociology, Xhosa and Z 10|
ISI Social Science
The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The scale was modified and applied to a convenience sample (N=326) of respondents in the Port Elizabeth/Uitenhage area. Results showed significant differences between the various groups for three of the four dimensions of the scale. Results further suggest that the money attitude scale is a reliable instrument for measuring consumer attitudes toward money in South Africa. Implications are that more attention should be paid to educating consumers in the Eastern Cape on personal money management.
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