oa South African Journal of Economic and Management Sciences - Measuring consumers attitudes towards money

Volume 2, Issue 3
  • ISSN : 1015-8812
  • E-ISSN: 2222-3436



The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The scale was modified and applied to a convenience sample (N=326) of respondents in the Port Elizabeth/Uitenhage area. Results showed significant differences between the various groups for three of the four dimensions of the scale. Results further suggest that the money attitude scale is a reliable instrument for measuring consumer attitudes toward money in South Africa. Implications are that more attention should be paid to educating consumers in the Eastern Cape on personal money management.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error