n South African Journal of Economic and Management Sciences - African entrepreneurs : an analysis of their motivation for starting their own business




This study analyses the motivation of entrepreneurs for starting a business. More specifically, it aims to identify whether entrepreneurs have common motives for starting their own business, and whether men and women have different reasons for becoming entrepreneurs. A motivation scale and openended questions were used to measure motivation on a sample of more than 100 entrepreneurs. The results of a factor analysis indicate that entrepreneurs have various reasons for starting a business, and are primarily motivated by the needs for independence, material incentives and achievement.


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