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- Volume 7, Issue 3, 2004
South African Journal of Economic and Management Sciences - Volume 7, Issue 3, 2004
Volumes & issues
Volume 7, Issue 3, 2004
Source: South African Journal of Economic and Management Sciences 7, pp 427 –439 (2004)More Less
Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication variables into sponsorship to create a leverage effect, and the measurement of sponsorship success. It is argued thatfor a sponsorship to be successful certain associations should exist between these key decision-making areas and also among elements internal to each of these areas. The main findings are that the respondents indicated a bias towards setting media related objectives that will subsequently enable the sponsors to use media-related measurement tools. It is recommended that sponsors should develop alternative methods to measure the effectiveness of their sponsorships.
Author Hannelie KrugerSource: South African Journal of Economic and Management Sciences 7, pp 440 –458 (2004)More Less
The Internet has forced most companiesto consider online brand building strategies. This strategic consideration depends on the determination of the status quo of the brand at present. The former is crucial as identified success drivers of online brand initiatives are neither uniformly nor generically applicable to all online brand offerings. It is thus suggested that the applicability of success factors to online brand offerings depends on the appropriateness of the brand's context, which in turn is determined by benchmarl<ing the brand against categorised characteristics of existing online brands. (his paper summarises and categorises South African online brand offerings over a three year period and applies the findings for elucidatory purposes to a three dimensional Brandscape Model. After managerial implications have been discussed, the study concludes with recommendations for future research.
Source: South African Journal of Economic and Management Sciences 7, pp 459 –468 (2004)More Less
The objectives of this study were to validate the Utrecht Work Engagement Scale (UWES) for emergency medical technicians in the Gauteng Province of South Africa and to determine its construct equivalence and bias for different language groups. A cross-sectional survey design was used with a convenient sample (<I>N</I> = 318) of emergency medical technicians in Gauteng. The UWES and a biographical questionnaire were administered. A two-factor model of work engagement, consisting of Vigour / Dedication and Absorption was found. Exploratory factor analysis with target rotations confirmed the construct equivalence of the work engagement construct for white and black employees.
Source: South African Journal of Economic and Management Sciences 7, pp 469 –479 (2004)More Less
The main objective of this exploratory study was to investigate perceived cultural differences in the perception of time among the youth and its implications for time management and productivity regardingfuture employment in industry. The study further sought to develop a reliable instrument for measuring time perception across cultures. A non-probability convenience sample (<I>N </I>= 467) was drawn from English, Afrikaans and Xhosa speaking respondents, aged 13 to 18 years. Results confirmed four factors : time allocation, time economy, time attitudes and scheduling of tasks. Significant differences between age, language and gender groups on time perception were observed. These findings have implications for time management training among the youth as well as for industry seeking employees who can perform tasks with speed and efficiency. Further refinement of the instrument in follow-up studies is essential.
The balanced scorecard as a potential instrument for supporting planning and improvement in accounting education : comparative survey findingsSource: South African Journal of Economic and Management Sciences 7, pp 480 –491 (2004)More Less
This paper is firstly a comparison of the components of a potential balanced scorecard for accounting departments of universities in South Africa and Australia. Secondly, the various suggested measurement criteria of the balanced scorecard components are also compared. The findings of the research paper indicate no significant differences. The conclusion is that the balanced scorecard constitutes a potential instrument for supporting the planning and improvement of the accounting education environment.
Source: South African Journal of Economic and Management Sciences 7, pp 492 –503 (2004)More Less
South Africa hosted the World Summit on Sustainable Development (WSSD) in 2002. This event is regarded as the single biggest conference to be held anywhere in the world. The aim of this paper is to set out the estimated economic impact of the WSSD and its parallel events on South Africa. This impact can be expressed in monetary terms as well as employment figures. The impact is calculated by using an input-output model and employment spin-offs determined from the 10 table by using partial multipliers. The input data were derived from a survey amongst WSSD delegates as well as information on government and private investments made.
Author Adrian SavilleSource: South African Journal of Economic and Management Sciences 7, pp 504 –520 (2004)More Less
Accounting practices are flawed. As a consequence, the accounting data generated by firms are generally open to interpretation, often misleading and sometimes patently false. Yet, financial analysts place tremendous confidence in accounting data when appraising investments and investment strategies. The implications of financial analysis based on questionable information are numerous, and range from inexact analysis to acute investment error. To rectify this situation, this paper identifies a set of simple, yet highly effective corrective measures, which have the capacity to move accounting practice into a realm wherein accounting starts to 'count what counts'. The net result would be delivery of accounting data that more accurately reflect firms' economic realities and, as such, are more useful in the task of financial analysis.
Source: South African Journal of Economic and Management Sciences 7, pp 521 –531 (2004)More Less
Zero-rating food is considered to alleviate poverty of poor households who spend the largest proportion of their income on food. However, this will result in a loss of revenue for government. A Computable General Equilibrium (CGE) model is used to analyze the combined effects on zerorating food and using alternative revenue sources to compensate for the loss in revenue. To prohibit excessively high increases in the statutory VAT rates of business and financial services, increasing direct taxes or increasing VAT to 16 per cent, is investigated. Increasing direct taxes is the most successful option when creating a more progressive tax structure, and still generating a positive impact on GDP The results indicate that zero-rating food combined with a proportional percentage increase in direct taxes can improve the welfare of poor households.
Source: South African Journal of Economic and Management Sciences 7, pp 532 –541 (2004)More Less
The greater the benefit derived from using a piece of land for any particular purpose the higher the price the prospective riser is willing to pay. The dernand for land is thus a reflection of the utility derived from its use by current or potential users. The ability to compete for sites depends on whether they have the means to benefit from accessibility and complementarity within the urban framework. Conventional theory states that productivity determines urban rent, which is the highest at the place of maximum accessibility, i.e. the central business district (CBD). This paper review selected residential location theories and the factors influencing location decisions. Using selected eastern suburbs of Pretoria, the paper tries to determine whether residential land values decrease as distance from the CBD increase as theory suggests.
Source: South African Journal of Economic and Management Sciences 7, pp 542 –552 (2004)More Less
The continuous increase in the rate of poverty in Sub-Saharan Africa can be linked to the inadequate management and use of international financial assistance such as foreign aid. Using a cross-country data, this paper examines the relationship between foreign aid and poverty reduction in Sub-Saharan Africa (SSA). The result obtained indicates that foreign aid has no significant influence on poverty reduction in SSA, because of the countries' weak economic management evidenced by high levels of corruption, bad governance, and political and economic instability. To improve the performance of foreign aid directed at poverty reduction, the paper suggests the implementation of measures directed at good governance, macroeconomic and political stability.
Author N.I. NwokomaSource: South African Journal of Economic and Management Sciences 7, pp 553 –569 (2004)More Less
Since the inception of the Nigerian government economic reform programme in 1986, various incentives have been granted to the manufacturing sector, as a means of lifting the sector from the constant low level of performance and contribution to GDP. This paper sets out to find out how these various government incentives have impacted on manufacturing output-with specific focus on the food sub sector. By studying the operating profile of selected food-man ufactu ring companies, using the Pearson correlation analysis with relevant output, employmentand price index variables, it was found that the benefits of these incentives appear not to have been passed on to the general public. It is thus recommended that bench-mark performance expectations be set for manufacturers as a pre-condition for granting incentives in subsequent dispensations.