n South African Journal of Economic and Management Sciences - Entrepreneurial orientation in a franchised home entertainment system : management
|Article Title||Entrepreneurial orientation in a franchised home entertainment system : management|
|© Publisher:||University of Pretoria|
|Journal||South African Journal of Economic and Management Sciences|
|Author||A. Maritz and G. Nieman|
|Publication Date||Mar 2006|
|Pages||1 - 16|
|Keyword(s)||M13 and M55|
ISI Social Science
This paper fills the gap in the research undertaken into the entrepreneurial orientation of franchisees. The study identifies entrepreneurial orientation within a defined franchise system, using the entrepreneurial character theme matrix developed by Thompson (2002). Research methodology comprises the survey approach, using electronic media and Surveypro analysis (Dillman, 2000). Hypothesis tests highlight the absence of statistically significant entrepreneurial orientation in the franchise system, despite a significant orientation in a multiple-outlet proposition analysis. Conclusions and recommendations include mobilising and communicating the action factors associated with entrepreneurial orientation, involving all franchisees within the system. Managerial implications include the motivation of developing multiple-outlet franchise systems. Future research involves broadening the data set across industries and borders.
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