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- Journal of Family Ecology and Consumer Sciences = Tydskrif vir Gesinsekologie en Verbruikerswetenskappe
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- Volume 44, Issue 1, 2016
Journal of Family Ecology and Consumer Sciences = Tydskrif vir Gesinsekologie en Verbruikerswetenskappe - Volume 44, Issue 1, 2016
Volumes & issues
Volume 44, Issue 1, 2016
Sizing for ethnicity in multi-culture societies : validation of the size specifications for young South African women of African descentSource: Journal of Family Ecology and Consumer Sciences = Tydskrif vir Gesinsekologie en Verbruikerswetenskappe 44, pp 1 –10 (2016)More Less
Muthambi et al (2015) het grootte-spesifikasies voorgestel vir jong Suid-Afrikaanse vroue van Afrika-afkoms met driehoekvormige liggaamsbou. Hierdie opvolgstudie was daarop gemik om vas te stel of die grootte-spesifikasies soos voorgestel in Muthambi et al (2015) aan Suid-Afrikaanse vroulike studente van Afrika-afkoms met driehoekvormige liggaamsbou 'n verbeterde algehele kwaliteit van passing bied. Kwaliteit van passing is geëvalueer op 'n nie-verteenwoordigende steekproef van een deelnemer per grootte. 'n Paneel vakkundiges met ervaring in die evaluering van kledingpassing (apparel fit) het die toetskledingstukke se kwaliteit van passing geëvalueer. Die bevindinge dui daarop dat die heersende Suid-Afrikaanse groottebepaling (sizing) nie voldoende voorsiening maak vir aanvaarbare algehele kwaliteit van passing vir jong Suid-Afrikaanse vroue van Afrika-afkoms met driehoekvormige liggaamsbou nie. Die eenheid van analise is gekenmerk deur 'n heupmaat wat groter is as die borsmaat. Die deelnemers het toetskledingstukke benodig wat, gebaseer op die heersende Suid-Afrikaanse standaardmates, twee groottes groter gesny moes word, dit wil sê volgens die grootte-spesifikasies soos voorgestel in Muthambi et al (2015) om hul groter heupmate te akkommodeer. Die toetskledingstukke wat volgens die heersende Suid-Afrikaanse standaardmates ontwikkel is, het dus 'n te los passing in die bolyf getoon. Die toetskledingstukke wat gesny is volgens die grootte-spesifikasies voorgestel in Muthambi et al (2015), was ontwerp om die groter onderlyfmate van die deelnemers te akkommodeer, en het derhalwe vir die deelnemers 'n verbeterde algehele kwaliteit van passing gebied. Daar word aan die hand gedoen dat die grootte-spesifikasies wat in Muthambi et al (2015) voorgestel word, as riglyn gebruik word by die bepaling van standaardgroottes vir kledingstukke bedoel vir Suid-Afrikaanse vroue van Afrika-afkoms met driehoekvormige liggaamsbou.
The pursuit of subjective well-being and the complexity of conscientious consumer decision making in the South African white goods industry : a literature review and proposed conceptual frameworkSource: Journal of Family Ecology and Consumer Sciences = Tydskrif vir Gesinsekologie en Verbruikerswetenskappe 44, pp 32 –45 (2016)More Less
Emerging economies value an increasing GDP since it symbolises economic growth. South Africa’s GDP increase has in part stemmed from the consumption patterns of consumers who have since 1994 been awarded equal opportunities and thus have been able to join the ranks of an emerging middle class consumer segment. However, current global trends established that the population’s consumption practices already exceed Earth’s bio-capacity by 50%. In this regard the question remains whether consumption should be encouraged, especially in emerging economies such as South Africa where economic growth is much needed. Current literature does not adequately address this question, yet experts suggest that economic, environmental and social well-being needs to be considered to ensure the sustainability of natural resources. These are the resources that will support consumption on a national level, satisfy human needs on a personal level and maintain the integrity of natural reserves for future generations. Since consumption of products has a direct and indirect impact on the well-being of both the individual and the larger population, consumers also have a responsibility to improve consumer choices thereby reducing the nation’s social imbalance. Although macro level intervention is important, consumers (particularly those who belong to the higher-income groups), should also make conscientious decisions that may elicit economic, environmental and social responsibility as a measurement of well-being instead of maintaining the prevailing hedonic treadmill. White goods serve as a typical example of products that require more conscientious deliberation. These products are deemed objects of affluenza, but simultaneously bear long term economic and environmental implications due to their required energy and water consumption. Based on the aforementioned arguments, this theoretical review proposes a unique conceptual framework that includes the pursuit of subjective well-being amidst the interplay of various constructs such as relative deprivation and affluenza to guide future research endeavours in achieving deeper insight into the complexity of conscientious consumer decision making in the South African white goods industry.
Both sides of the coin : a teaching strategy to facilitate an alignment of the creative design purpose of a fashion designer and the requirements of the consumerAuthor Lee A.J.C. de WetSource: Journal of Family Ecology and Consumer Sciences = Tydskrif vir Gesinsekologie en Verbruikerswetenskappe 44, pp 46 –57 (2016)More Less
Many South African fashion designers are unsuccessful in terms of business and design strategy, by creating products that express their own artistic design style without sufficient consideration of specific consumer requirements. The argument is made that fashion design education that neglects the consumer in the design process could set students up for such failure. This paper reports on the second application of an action research cycle to implement an improved teaching approach. The teaching approach included an intervention to stimulate awareness of the need for a fashion designer to integrate the designer’s style with target market requirements as a strategy to produce authentic, relevant products that can add value to the consumer. In order to reflect upon and evaluate the effect of the action to stimulate awareness, data were obtained from participants’ written reflections and design purpose statements, as well as assessment results of completed concept design illustrations. The findings of the study indicated that, with the exception of one case, all the participants were able to attain levels of awareness, as was demonstrated in the assessment results of the design illustrations, which represented the visual expression of a participant’s design strategy. Nevertheless, the ability to synthesise ideas was identified as a major challenge still to be addressed. It is clear from the findings, though, that the strategic principles and process facilitated through the teaching approach and the subsequent recommendations for refinement present a viable opportunity for fashion design educators to pursue and adapt to their situations and needs.
Source: Journal of Family Ecology and Consumer Sciences = Tydskrif vir Gesinsekologie en Verbruikerswetenskappe 44, pp 58 –70 (2016)More Less
This study applied project-based learning (PBL) in Consumer Sciences (CS) with the aim of enhancing student responsibility in learning and contributing to teaching and learning by proposing a theory concerning students‟ responsibilities. First-year students are often overwhelmed when exposed to the challenges of tertiary education as they are required to accept responsibility and direct their own learning processes. To address the problem, this research applied PBL in an introductory CS module to enhance students‟ responsibility. We propose a theory, which highlights responsibility from the perspectives of self-directed learning, social constructivism and the capability approach. This theory, applying Hegel‟s notion, emphasises the understanding of individual and collaborative responsibilities where freedom is morally important. To confirm or reject the theory, the investigation explored how first-year students can apply PBL in CS to enhance responsible learning. A mixed method design was used. A population of 104 students participated in this research. Data collection involved a questionnaire, documents, a project and test. The questionnaire was statistically analysed while qualitative analysis involved coding and the emergence of themes. Although some students initially experienced difficulty in managing their responsibilities as part of the CS project, results confirmed the proposed theory and the value thereof in lifelong learning. This theory emphasises the development of responsible independent learners as well as students who are responsible for and dependent on one another to construct knowledge collaboratively within the freedom of choice to achieve well-being.