n Farmer’s Weekly - Get ready for the millennials : bottom line - marketing
|Article Title||Get ready for the millennials : bottom line - marketing|
|© Publisher:||Caxton Magazines|
|Publication Date||Sep 2015|
|Pages||36 - 37|
The millennials, born between the 1980s and the early 2000s, are more finicky consumers than any of their predecessors. Mary Shelman, director of the Agribusiness Programme at Harvard Business School in the US, spoke to Glenneis Kriel about this demanding generation's effect on the farming sector
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