n Farmer’s Weekly - Consumers driving production trends - bottom line : cover

Abstract

As consumers grow more affluent, they become more fastidious about the food they eat. This trend has sparked a rising demand for food that is produced in an environmentally friendly fashion. Dr Hannes Swart, the chairperson of the local organising committee of the World Veterinary Poultry Association Congress, spoke to Glenneis Kriel about this trend and its effect on the local poultry industry.