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Last month, I spent two days in Milan, Italy, with farmers and journalists from all over the world. The event was part of a New Holland social media initiative and the campaign centred on 10 farmers who collectively hailed from Italy, Brazil, Russia, Zimbabwe, Canada, Germany, France, China and the UK. Those attending gained a glimpse into the conditions these farmers work in as well as the issues affecting their ability to farm profitably in a manner that limits their environmental footprint as far as possible.
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