n Farmer’s Weekly - Marketing for profit : business
|Article Title||Marketing for profit : business|
|© Publisher:||Caxton Magazines|
|Publication Date||Mar 2016|
Do you have a business plan? Do you update it annually? How far ahead does it run? One year, five years, 10 years? If it's only one year, then it's not a business plan, it's a budget.If youâ??re reading this, you are probably doing at least some planning - perhaps a daily meeting, or a weekly or monthly get-together to decide who needs to do what by when. These are essential activities, but it's fairly easy to see what will happen in the day, week or month ahead. When you try to look further ahead, things get murkier. Yet it's the decisions you take for the longer term that can make or break your business.
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