n Farmer’s Weekly - How to set up an agritourism venture : off the beaten track




More and more consumers are becoming interested and concerned about how their food is grown. Farmers can benefit from this by becoming involved in discussions with potential customers and interest groups, many of whom could be potential tourists. This is often difficult, however, as farmers have time constraints, and it is therefore important to involve family members and farm workers in an agritourism initiative on a farm. A good place to start would be to form a farmers' agritourism group for a specific area or for a particular product. A good example is the Stellenbosch Wine Route. The first step would be to arrange a meeting for interested farmers, and invite a guest speaker to address them on a specific topic in a relaxed environment with food and drinks on offer. If a decision is taken to form a farmers' route or agritourism committee, make sure that everyone involved understands his or her responsibilities.


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