n Farmer’s Weekly - Truth can hurt, and help : on the market floor

Volume 2016, Issue 16020
  • ISSN : 0041-848X



Ask any market agent what the toughest aspect is about dealing with farmers, and the reply will probably be : "Criticising their products." They joke that a farmer's produce is always' export grade' while still on the farm. It's only when it reaches the market that it suddenly becomes a lower grade. There are market agents who have lost a farmer to another agency because they dared criticise that farmer's produce.

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