n Farmer’s Weekly - Wise words! : on the market floor
|Article Title||Wise words! : on the market floor|
|© Publisher:||Caxton Magazines|
|Publication Date||Jul 2016|
I was delighted to read Wilma den Hartigh's interview with Deon van Zyl on tactics to achieve successful sales on markets (Farmer's Weekly, 27 May 2016). At last, here is an industry leader saying what I've been writing in my column for years. This is not about vindication, however. All that matters is to get this crucial message about good fresh produce marketing across to farmers. And Van Zyl is the ideal person to do that. He has an uncanny 'feel' for markets and how they operate. For this and many other reasons, he is highly regarded by his peers in the fresh produce sector. In the Farmer's Weekly interview, he touched on one or two issues that are well worth reiterating. For example, he mentioned the importance of regular communication between farmer and market agent. Far too many farmers don't do this, despite the fact that they entrust the agent with produce worth thousands of rands.
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